The importance of data
In order for retailers to be able to create extraordinary customer experiences they need to gather meaningful data about shoppers, their habits as well as the store environment and then convert it into personalised service and interaction.
An intelligent, connected network of dynamic in-store elements coupled with strategically placed sensors enables an efficient running of the shop and the generation and collection of comprehensive behavioural data on customer frequency and -specifics. This data can support the sales staff by providing increased cross- and upselling opportunities. It can also show the success of marketing and sales efforts and subsequently be used to drive strategic, targeted business decisions regarding product placement and promotions.