Analytics

The importance of data

In order for retailers to be able to create extraordinary customer experiences they need to gather meaningful data about shoppers, their habits as well as the store environment and then convert it into personalised service and interaction.

An intelligent, connected network of dynamic in-store elements coupled with strategically placed sensors enables an efficient running of the shop and the generation and collection of comprehensive behavioural data on customer frequency and -specifics. This data can support the sales staff by providing increased cross- and upselling opportunities. It can also show the success of marketing and sales efforts and subsequently be used to drive strategic, targeted business decisions regarding product placement and promotions.

Enhanced retail experience

Tailored communication

Personalised promotions

Customer service improvement

Add-on sales capability

Analytics Sensors

Grassfish offers a range of different sensor solutions for generating and collecting data: people counters measure the number of those passing by or entering; audience measurement systems calculate age group, gender and also measure dwell time, providing valuable feedback on placement strategy and promotions; Wi-Fi trackers gather information on returning customers; special camera-based systems generate heat maps, showing in-store hotspots.

Grassfish Analytics Sensors
Grassfish Analytics Dasboard

Dashboard

Central reporting is a key aspect of analytics. The Grassfish Dashboard takes it one step further by providing a comprehensive information tool for the shop manager. Information generated by sensors can be retrieved and compared to past data, visualising the effect of promotions, product placement, portfolio- and staff changes. The dashboard supports the daily as well as the strategical long-term work of the shop manager and, by extension, the retailer as a whole.

Analytics Sensors

Grassfish offers a range of different sensor solutions for generating and collecting data: people counters measure the number of those passing by or entering; audience measurement systems calculate age group, gender and also measure dwell time, providing valuable feedback on placement strategy and promotions; Wi-Fi trackers gather information on returning customers; special camera-based systems generate heat maps, showing in-store hotspots.

Dashboard

Central reporting is a key aspect of analytics. The Grassfish Dashboard takes it one step further by providing a comprehensive information tool for the shop manager. Information generated by sensors can be retrieved and compared to past data, visualizing the effect of promotions, product placement, portfolio- and staff changes. The dashboard supports the daily as well as the strategical long-term work of the shop manager and, by extension, the retailer as a whole.