BMW Germany

The Client’s Unique Requirement

Digital signage offers BMW dealers an evocative channel for displaying the latest information and advertising in their car showrooms. BMW Germany asked Grassfish for a content management system (CMS) for their dealer TV network that allows BMW to provide some content centrally, while also giving participating dealers tools for creating and adapting content. The system is used by a heterogeneous group of users in dealerships across Germany, each of which can only access their own location’s content.