Customer Engagement

Making it interactive, personalised and engaging

Modern technology and digital interactivity are becoming a part of everyone’s daily life and directly influence the customer journey. People expect an interactive, personalised and engaging in-store shopping experience.

An intelligent store makes it happen: shoppers can explore and compare products, browse whole product portfolios, receive individual offers and promotions, trigger staff alerts to request personal assistance, even play product- or brand-related games – the possibilities are endless. Such smart retail environments give customers more control over their experience while at the same time helping them in their decision process.

Enhanced retail experience

Interactivity and engagement

Gamification

Virtual product portfolios

Add-on sales capability

Interactive Touchpoints

Touchscreens and tablets are increasingly part of modern consumers’ expectations and therefore vital elements for retailers. They enable engagement, facilitate gamification and enhance customer experience.

The Grassfish interactive solution centrally manages and monitors a retailer’s apps, provides intelligent reporting and connects the apps to all other elements of the intelligent store.

Virtual Shelf

The virtual shelf (also “endless aisle”) is an important element in multichannel retailing and line extension strategy. It enables a quick and easy overview of whole product portfolios, offers detailed search and comparison features and shows related add-on items. This helps customers in their decision process, provides vital sales support and allows for optimized product line display even in small retail spaces.

Sensors

Interactive sensors integrate physical products and digital information in an intelligent store. Touch-sensitive products, display areas and product mounts react to customer behaviour and immediately trigger targeted content, creating a personalized shopping experience.

The Grassfish software solution for sensors supports a wide variety of hardware and technologies, from camera-based systems and proximity sensors all the way to touch sensors and product mounts.

Interactive Touchpoints

Touchscreens and tablets are increasingly part of modern consumers’ expectations and therefore vital elements for retailers. They enable engagement, facilitate gamification and enhance customer experience.

The Grassfish interactive solution centrally manages and monitors a retailer’s apps, provides intelligent reporting and connects the apps to all other elements of the intelligent store.

Virtual Shelf

The virtual shelf (also “endless aisle”) is an important element in multichannel retailing and line extension strategy. It enables a quick and easy overview of whole product portfolios, offers detailed search and comparison features and shows related add-on items. This helps customers in their decision process, provides vital sales support and allows for optimised product line display even in small retail spaces.

Sensors

Interactive sensors integrate physical products and digital information in an intelligent store. Touch-sensitive products, display areas and product mounts react to customer behaviour and immediately trigger targeted content, creating a personalised shopping experience.

The Grassfish software solution for sensors supports a wide variety of hardware and technologies, from camera-based systems and proximity sensors all the way to touch sensors and product mounts.