Building on retail basics
Digital communication is a basic building block of intelligent retail environments. Screens, video walls, shelf displays and tablets bring the shop to life and enable dynamic and targeted information and messaging.
Digital signage elements can build and boost brand awareness and support the sales process, promoting products and services throughout the store and at the point of purchase. Audio enhances the emotional aspect and is a great tool for providing stimulating shopping ambiance. Easily adaptable price tags enable retailers to react to environmental factors quickly and offer additional product information for shoppers.