Maximising physical store potential

Digital communication is a key component in today's intelligent retail environments. Screens, video walls, shelf displays and tablets bring the store to life through dynamic, targeted information and messaging.

Grassfish's out-of-the-box solution builds brand awareness and supports the sales process with real-time customisable content, to enhance the customer journey and influence decision-making.

Used in conjunction with signage, audio can heighten emotional impact and create a more immersive customer experience. Equally, the ability to update price tags fast enables retailers to better serve their customers by responding to changing factors in-store and keeping in-store shoppers fully informed with the latest pricing and product information.

Benefits of enhancing the in-store experience

Delivering engaging, targeted information and promotions improves the in-store experience: boosting brand awareness, enhancing sales, increasing customer basket values and building loyalty.

Effective and eye catching communication

Effective and eye catching communication

Emotion and brand experience

Emotion and brand experience

Reactive and adaptable store environment

Reactive and adaptable store environment

Add-on sales capability

Add-on sales capability