The intelligent store

Making a store come to life

Intelligent Digital Retail can enhance a brick-and-mortar retail location by means of analytics, data, IoT, interactive elements and new technology. In such a modern retail environment, both customers and staff can directly influence the store via interactive devices. A truly intelligent store, however, also works on its own. Using sensor technology and smart content triggers, stores can adjust to the changing customer structure and identify and react to any given situation based on environmental, internal or customer-specific criteria.

What happens in an intelligent store:

Brand experience

What happens in an intelligent store:

Entertainment and gamification

What happens in an intelligent store:

Targeted offers and promotions

What happens in an intelligent store:

Product information

What happens in an intelligent store:

Product portfolio display

What happens in an intelligent store:

Staff support and training

What happens in an intelligent store:

Sales process support

What happens in an intelligent store:

Data collection

What happens in an intelligent store:

Entertainment and gamification

What happens in an intelligent store:

Brand experience

What happens in an intelligent store:

Targeted offers and promotions

What happens in an intelligent store:

Product information

What happens in an intelligent store:

Product portfolio display

What happens in an intelligent store:

Staff support and training

The intelligent store hub

An intelligent retail environment combines audio-visual elements, interactive and personal devices, POS systems, sensors and triggers, content and data management systems and connects it all via a central hub.

This connected intelligent store hub sits at the core of any intelligent retail environment. It collects sensory and usage data from terminal devices and sends it to the central data warehouse or analytics systems for further analysis. The hub also enables the shop to intelligently adjust to environmental factors and customer needs by using the collected data and information to calculate in real-time staff notifications and commandos for the attached in-store devices.

Grassfish Solutions make stores intelligent

Grassfish provides tailored solutions to transform any retail location into an intelligent store that delivers benefits and results on all three levels:


Creating extraordinary in-store customer experiences

Optimally supporting the sales process and staff

Delivering data for targeted marketing and sales efforts

Creating extraordinary in-store customer experiences

Optimally supporting the sales process and staff

Delivering data for targeted marketing and sales efforts

The Grassfish solutions pallet enables retailers to mix and match products and technologies to suit their individual requirements and budgets, allowing anyone to start with a basic set-up and then add items for extended functionality and service. Our innovative and easy-to-use solutions seamlessly integrate into existing infrastructure.

We provide the intelligent store hub and ready-to-use solutions in the following areas:

Digital Signage & Audio

Digital Signage & Audio MORE INFORMATION

Customer Engagement

Customer Engagement MORE INFORMATION

Staff Support

Staff Support MORE INFORMATION

Analytics

Analytics MORE INFORMATION

We provide the intelligent store hub and ready-to-use solutions in the following areas: