In a new era with customers of different generations all influenced by years of online experiences, retail has to follow different rules and expectations. Bricks and mortar stores are alive and have a bright future, if - and only if - they provide the right experience to the customer. Today the shop is far more than a point of fulfillment, it is a promotion tool, a place to experience a brand and the products, a place to be entertained, surprised and informed. The Grassfish Xperience platform provides the right tools.
Digital in-store touch points were limited. Digital signage screens were just playing back a static loop of videos, interactive applications did not adjust to the customer. But this was the past. The Grassfish Xperience platform connects everything, today. Promotions adjust automatically to the audience, interactive applications too. Data from shop analytics and interactive applications drive the whole environment – in real-time and analyzable.
Grassfish provides the perfect platform for the digital transformation journey of your stores. We can do this because we fully understand digital transformation on the creative and operational side. We listen, we propose, we provide proof of concepts and pilots – from the first ideas to a constant flow of innovations. A comprehensive ecosystem of highly experienced partners provides the right team for every phase and aspect.
The digital transformation of the customer journey led often to numerous separated projects. Different digital signage solutions in different regions or use cases, stand-alone interactive kiosks, apps and shop analytics. These islands prevent companies from creating a homogenous customer journey, from getting a deep insight into the whole operation. The Grassfish Xperience platform brings everything together, on a global scale, replacing all isolated applications.
Enhanced quality for project management - Grassfish establishes new department Grassfish Marketing Technologies appoints Alexander Führer as Head of Project Management of the new ...