The importance of data
For retailers to be able to create extraordinary customer experiences, but also optimize their shop operations they need to gather meaningful data about shoppers, their habits as well as the store environment and then convert it into personalised service and for use in strategic and operational decisions.
An intelligent, connected network of dynamic in-store elements coupled with strategically placed sensors enables an efficient running of the shop and the generation and collection of comprehensive behavioural data on customer frequency and specifics. This data can support the sales staff by providing increased cross-selling and up-selling opportunities. It can also show the success of marketing and sales efforts and subsequently be used to drive strategic, targeted business decisions regarding product placement and promotions.
Enhanced in-store experience
Using the Grassfish Xperience Hub to connect all in-store devices and sensors provides real-time data for analytics and business intelligence. By delivering interactions driven by deep insight into customer behaviour, it is possible to deliver content and service in the physical store that is relevant, localised and personal.
No more islands
Most analytics offerings are islands – resulting in retailers having several systems to track shoppers, count people and so on. The Grassfish Xperience Platform combines these solutions. Sensors are used for analytics purposes – but the data they provide is available in the hub for use by other in-store systems, Information from all systems can be easily combined to provide an enhanced level of intelligence.
An open environment
Modern business analytics must combine online and offline. Grassfish provides an open environment with an interface to your analytics, CRM or ERP system.