The banking industry is embarking on a customer experience revolution – essentially driven by new capabilities in the digital world.
Increasingly, banks are using digital display boards to communicate their relevant messaging and to enhance the customer experience. Digital signage can also handle some functions previously undertaken by staff thus allowing them to focus on more commercially beneficial tasks.
Furthermore, research has found that banking customers leaving a branch had a 60% recall rate on at least one of the campaign topics for a digital signage ad, compared with just 10% for print marketing.
The case for Digital Signage in Banking – download Fact Sheet →