The ingenious fusion of the shop concept and the digital elements, which together tell a crucial story, bear the signature of umdasch The Store Makers.
"This installation shows that Warema is taking an important step into the digitally future. Especially in the retail market, it is becoming increasingly important to explore products in a playful manner and make them tangible. Digital elements play a supporting role in this, as they offer numerous possibilities." - Roland Grassberger - CEO Grassfish Marketing Technologies
With its software solution, Grassfish contributes to the implementation of digital touchpoints as part of an overall solution in the exhibition hall. The Grassfish Player ensures the smooth operation of all digital touchpoints and provides a centralised platform for monitoring, controlling and updating the systems via DS Manager Pro.
"It was particularly interesting to create the interface between the First Spirit CMS system, which Warema uses, and our system," says Stefan Blumberger - Head of Product and Innovation Management Grassfish Marketing Technologies.
With the help of Grassfish's Structured Importer, the functionality of the spot generation could be outsourced to Warema's CMS system. Warema can thus continue to use the content generation tool it currently uses and combine this with the configurable playout functionality of Grassfish's DS Manager Pro.