Enhanced in-store experiences
Smart devices and digital interaction are part of our everyday lives. They have a direct impact on how we experience a brand or product. As consumers increasingly expect interactive and personalized shopping experiences, smart devices have become an integral part of the modern store experience.
In the smart store, customers can learn about and compare products, browse the product range, find individual offers and promotions, and quickly get in touch with sales staff. They can experience and playfully discover the brand and its various products via gamification, virtual shelves or interactively reacting video walls.
Smart environments in retail give customers more control and enhance their shopping experience, and support them in their purchasing decisions. On the other hand, they provide retailers with stronger customer loyalty, up-selling and cross-selling opportunities and in-depth evaluations of customer interest and behavior in the store.
From tailored offers, clear product information and interactive ways to test products, to more knowledgeable staff through digital tools, the modern retailer is now able to better meet consumer expectations, offer better advice and strengthen the brand thanks to smart store solutions.