Customer Engagement

Enhanced in-store experiences

Smart devices and digital interactions are part of daily life and directly influence the customer journey as more and more shoppers expect an interactive, personalised and engaging in-store shopping experience.

A smart store enables this to happen: shoppers can explore and compare products, browse whole product portfolios, receive individual offers and promotions, and trigger staff alerts for personal assistance. They can even play product or brand-related games – the possibilities are endless.

Intelligent retail environments give consumers more control over their shopping experience, while at the same time supporting their decision-making process.

Key Benefits

Interactivity and engagement

Gamification

Virtual product portfolios

Add-on sales capability

Sensors

Interactive sensors integrate physical products and digital information in an intelligent store. Touch-sensitive products, display areas and product mounts react to customer behaviour and immediately trigger targeted content, creating a personalised shopping experience.

The Grassfish smart store solution for sensors supports a wide variety of hardware and technologies, from camera-based systems and proximity sensors all the way to touch sensors and product mounts.