Maximising physical store potential
Digital communication is a key component in today's intelligent retail environments. Screens, video walls, shelf displays and tablets bring the store to life through dynamic, targeted information and messaging.
Grassfish's out-of-the-box solution builds brand awareness and supports the sales process with real-time customisable content, to enhance the customer journey and influence decision-making.
Used in conjunction with signage, audio can heighten emotional impact and create a more immersive customer experience. Equally, the ability to update price tags fast enables retailers to better serve their customers by responding to changing factors in-store and keeping in-store shoppers fully informed with the latest pricing and product information.
Benefits of enhancing the in-store experience
Delivering engaging, targeted information and promotions improves the in-store experience: boosting brand awareness, enhancing sales, increasing customer basket values and building loyalty.