Digital touchpoints at their best - FC Bayern World in Munich
Goal, goal and even one more! - That's what FC Bayern has successfully achieved with this store concept on 3 floors in Munich's best city center location. Advanced digital touchpoints merge with the store elements and notably fan merchandise - as well as devotional items for the Bayern fan - to deliver an unforgettable experience. From a digital perspective, this is rounded off with intelligent audience analytics that provide information on customer flow, usage and buying behavior, thus influencing store processes and shopfitting.