The Client’s Unique Requirement
McFIT, Europe’s leading fitness club chain, approached Grassfish with an exciting and innovative challenge. They asked us to install our sophisticated interactive digital signage system in a new McFIT gym concept that was still at the very early stages of being fitted out. The unique challenge arose from McFIT’s goal to offer location-specific content: they wished to tailor visual and acoustic content regionally and even within one gym. From the CYBERTRAINING fitness courses displayed on video walls to the variety of background music adapted to the different training areas within the gym, they wanted to give their members a locationsensitive gym experience. The impressive performance of our digital signage software and its special features for easily and flexibly assigning content to specific locations met all of McFIT’s needs.