In the process the following third-party systems were connected to the Grassfish system:
Integration of the queueing system with the worldwide market leader QMatic
Queueing calls are displayed on all relevant screens within a shop so that each waiting customer is informed about his call, regardless of where he happens to be located within the shop. This way, customers do not have to queue and can instead explore the shop and the products while they wait
Integration of background shop music system
In the so-called music corners, visitors have the opportunity of influencing the current audio playlist. By integrating audience measurement the volume of the background loudspeaker system is automatically controlled on the basis of the number of customers present in the shop. In addition, sound showers are integrated in large-sized shops to keep the total volume in the shop at a reasonable level by means of directional sound.
Opticon Electronic Shelf Labels (ESLs)
In order to utilize the advantages of a central data connection, a total of roughly 7,000 ESLs are used in about 150 Orange stores across Belgium, featuring the data of the central Grassfish Data Import Component.
Data analytics based on the Relevance One solution
Through integration of an audience measurement system and advanced demographic reporting, data from shop sensors can be collected, compared and interpreted to draw conclusions from consumer behaviour.
Virtual Shelf Solution
An interactive touchscreen allows staff and customers to get access to the full handset catalogue.