With its branch TV network, Raiffeisen is using cutting edge communication channels to reach out to customers and inform them about the latest promotions while casting itself in an innovative light. The system displays targeted information to customers in an appealing manner, making the most of their time in the branch. Aiming for clarity instead of a flood of information, the screens display a broad range of content and are placed prominently in focal points within the branches, such as the self-service foyer or near the cashiers’ desks.
POS screens are helpful tools for presenting and explaining complex banking products and products provided by cooperation partners. The main goal of this corporate POS TV network is to convey targeted, varied and current information, thereby supporting employees and providing customers with added value.
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