A code whose goal it is to be decoded
The QR code has become increasingly relevant especially since the start of the recent pandemic. The question is whether this is just a temporary boom or whether the moment of truth has finally arrived. Here are three factors that, from our point of view, speak for its acceptance:
If you are currently visiting a restaurant, reaching for your smartphone is already routine. Digital registration, by means of QR code, is experiencing astonishing popularity. This is because many eateries want to save themselves unnecessary paperwork and because these solutions are free of charge. QR codes are increasingly being used by a broader and broader segment of the population. According to a recent survey by an IT security company, 80 percent of Germans have already scanned a QR code, 17 percent even on the day of the survey . The industry magazine Invidis estimates an increase of 600 percent since the start of the pandemic.
Scanning without an additional app
Another factor for the uptake is the integration of QR code scanners into more and more smartphones. With iOS version 12, for example, Apple integrated an easy-to-use QR code scanner feature directly into the cameras of all their devices. For smartphones running Android, the integration varies. An integrated QR code scanner on newer devices however, has become a standard feature.
Already successful use cases
The many successful international installation examples are the third factor. The integration into Alipay, WeChat or Paytm and payment via QR code has become the norm in the Asian region. An individual code is generated and scanned on the mobile phone - the payment is thus authorised and completed. Western companies such as Paypal or Apple Pay now also offer this payment service.
In the advertising sector, QR codes can be used to measure the effectiveness of marketing campaigns, or to provide prospective customers with additional information. In the past, the lack of widespread utilization often proved to be an issue. Thanks to the prevalent use on posters, price tags in department stores and next to works of art in museums, more and more customers are familiar with the use of QR codes.
The technology was invented in 1994 by the company Denso Wave to improve logistics at the car manufacturer Toyota. Cars were to be tracked easily and quickly during the production process. The basic concept is reflected in the name - Q(uick) R(esponse). QR codes are not subject to patent protection and can therefore be created and used by anyone. With the help of this technology, texts, links to homepages, contact data and much, much more, can be encoded and subsequently displayed. Since 2020, the code is also recognised as an ISO standard.
QR-Codes in Smart Dispensing & Vending
For businesses, QR codes offer an easy way to connect the digital with the analog world. Grassfish's Smart Dispensing Solution, for example, enables the physical dispensing of products at digitally connected vending machines. QR codes are used to authenticate, replenish stock in the machine, or to pick up products. To integrate the vending solution into an existing shop, for example, a free product sample could be collected from the vending machine after a purchase with the help of a QR code on the invoice. Another use case, is the distribution of IT equipment to employees. Orders can be managed by means of a QR code and are identified from the time they are deposited to the time they are picked up. The employees receive an email with a QR code with which they can pick up the required equipment - regardless of office hours. This not only saves time, but also process costs.