Digital touchpoints at their best - FC Bayern World in Munich

Audience analytics meets shopfitting at its best

Prominent screens create an emotionally charged atmosphere like in a stadium, which makes the hearts of soccer fans beat faster. For example, the glass wall showcases the three most important trophies - Champions League, Bundesliga and DFB Cup - and are transformed into interactive screens, allowing visitors to relive the scenes of the matches.
In the dressing room area, mirror screens provide entertainment. Here in reverse effect, as soon as you stand in front of the screen, it turns into a mirror. The interactive applications, videos and animations are uploaded and managed via the Grassfish platform and linked to Analytics. The entire installation allows fans to celebrate historic successes together and experience the world of FC Bayern up close.

Read more: Case Study FC Bayern 

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