Who are the retail digital signage festive winners?
The famous London Piccadilly billboard lights were switched on again in October after a major revamp, just in time for the frantic period of holiday shopping activity we’re now seeing in the...
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Differentiation in Retail with Player Synchronisation
New from leading smart store and digital signage solutions developer Grassfish: player synchronisation enables all types of retailers and organisations to present information and promotions in a...
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IOT in self-service - create engaging customer experiences
Whether it’s booking our own flights or travel tickets online, reading our own utility meters, or watching TV programmes on demand, we’re already living in an increasingly self-serve kind of world...
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Long-term thinking can avoid digital screen dramas
In today’s retail industry, it’s quickly becoming apparent that nimbleness and the ability to easily move with the times is crucial to commercial success.
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Spotlight on the ‘Forgotten Shop Floor’ at Fujitsu Forum 2017
November 2017 saw Fujitsu host an unforgettable Forum on the theme of Digital Co-creation with 10,000 participants convening in Munich for the event. Grassfish was delighted to join one of the...
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Building store encounters for experience-driven consumers
There’s an emerging shopper demographic that doesn’t just want to buy things in retail stores – they also want their chosen brand to provide an array of experiences to help foster ongoing...
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Digital Signage is the new black in retail circles
Digital signage investment is the height of fashion for many retailers these days as they realise its potential.
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Store engagement – Millennials and Generation Z
There’s a reason every retail event or conference these days talks about Millennials and Gen Z – and that is because their shopping patterns are so different to generations before.
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Rethinking the Store: digital initiatives debated at Conference
Tech retail experts and leaders across retail gathered at last week’s Rethink! Internet of Retail Minds 2017 in Hamburg to share insights and experiences on the Retail Internet of Things and...
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Why digital and physical have the perfect in-store chemistry
The perfect store in today’s retail world generates memorable customer experiences (CX) and brand loyalty through a mixture of physical beauty and digital engagement.
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Research: Over 45s let down by in-store experience
News release 13 September 2017 – London, UK – Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied...
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Global IOT market grows – can you afford to get left behind?
Across the world, investment in Internet of Things (IOT) technology will increase by more than 16% annually during the next 10 years – topping out at more than $60 billion. But what does this...
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Rethink! How to tackle the retail IOT opportunity.
As online and mobile commerce grows, the clamour is growing – not least from consumers – for physical stores to differentiate their offering by giving their customers a richer, more joined-up...
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Localising and targeting marketing for the retail store
We operate in a world where ‘generic’ just won’t suffice. Consumers expect retailers to understand who they are, where they are, and what they want, in order to deliver encounters that are...
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Getting more: the value of IoT and in-store analytics
We all know that data is a big deal in retail. And over the past five years, the volume and sophistication of technology available to collect and use customer information has significantly...
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Dynamic strategies for shelf-edge pricing in grocery retail
Consistency is one of multichannel retail’s greatest challenges; offering customers the same value and experience at every point. And one area where inconsistency can prove particularly...
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How is IOT reshaping the automotive showroom experience?
We have entered the age of the connected car, and driverless vehicles are just around the corner. But the automotive technology revolution is not just taking place within vehicles; showrooms are...
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IOT in restaurants – Enriching the customer experience
Like many other bricks-and-mortar destinations facing online competition, restaurants are under mounting pressure to deliver much more than a nice meal.
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An IOT strategy for fashion retailers
When it comes to pushing boundaries on interaction and experience, the fashion industry sets the pace – so it’s only natural that many fashion retailers are at the forefront of IOT innovation.
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An IOT strategy for grocery retailers
IOT adoption is fast becoming the norm in every area of business. Offering increasingly intelligent and efficient ways to sell, communicate and organise, the IOT-enabled dialogue between a...
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