News & Blog

News

Who are the retail digital signage festive winners?

The famous London Piccadilly billboard lights were switched on again in October after a major revamp, just in time for the frantic period of holiday shopping activity we’re now seeing in the... read more

Differentiation in Retail with Player Synchronisation

New from leading smart store and digital signage solutions developer Grassfish: player synchronisation enables all types of retailers and organisations to present information and promotions in a... read more

IOT in self-service - create engaging customer experiences

Whether it’s booking our own flights or travel tickets online, reading our own utility meters, or watching TV programmes on demand, we’re already living in an increasingly self-serve kind of world... read more

Long-term thinking can avoid digital screen dramas

In today’s retail industry, it’s quickly becoming apparent that nimbleness and the ability to easily move with the times is crucial to commercial success. read more

Spotlight on the ‘Forgotten Shop Floor’ at Fujitsu Forum 2017

November 2017 saw Fujitsu host an unforgettable Forum on the theme of Digital Co-creation with 10,000 participants convening in Munich for the event. Grassfish was delighted to join one of the... read more

Building store encounters for experience-driven consumers

There’s an emerging shopper demographic that doesn’t just want to buy things in retail stores – they also want their chosen brand to provide an array of experiences to help foster ongoing... read more

Digital Signage is the new black in retail circles

Digital signage investment is the height of fashion for many retailers these days as they realise its potential. read more

Store engagement – Millennials and Generation Z

There’s a reason every retail event or conference these days talks about Millennials and Gen Z – and that is because their shopping patterns are so different to generations before. read more

Rethinking the Store: digital initiatives debated at Conference

Tech retail experts and leaders across retail gathered at last week’s Rethink! Internet of Retail Minds 2017 in Hamburg to share insights and experiences on the Retail Internet of Things and... read more

Why digital and physical have the perfect in-store chemistry

The perfect store in today’s retail world generates memorable customer experiences (CX) and brand loyalty through a mixture of physical beauty and digital engagement. read more

Research: Over 45s let down by in-store experience

News release 13 September 2017 – London, UK – Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied... read more

Global IOT market grows – can you afford to get left behind?

Across the world, investment in Internet of Things (IOT) technology will increase by more than 16% annually during the next 10 years – topping out at more than $60 billion. But what does this... read more

Rethink! How to tackle the retail IOT opportunity.

As online and mobile commerce grows, the clamour is growing – not least from consumers – for physical stores to differentiate their offering by giving their customers a richer, more joined-up... read more

Localising and targeting marketing for the retail store

We operate in a world where ‘generic’ just won’t suffice. Consumers expect retailers to understand who they are, where they are, and what they want, in order to deliver encounters that are... read more

Getting more: the value of IoT and in-store analytics

We all know that data is a big deal in retail. And over the past five years, the volume and sophistication of technology available to collect and use customer information has significantly... read more

Dynamic strategies for shelf-edge pricing in grocery retail

Consistency is one of multichannel retail’s greatest challenges; offering customers the same value and experience at every point. And one area where inconsistency can prove particularly... read more

How is IOT reshaping the automotive showroom experience?

We have entered the age of the connected car, and driverless vehicles are just around the corner. But the automotive technology revolution is not just taking place within vehicles; showrooms are... read more

IOT in restaurants – Enriching the customer experience

Like many other bricks-and-mortar destinations facing online competition, restaurants are under mounting pressure to deliver much more than a nice meal. read more

An IOT strategy for fashion retailers

When it comes to pushing boundaries on interaction and experience, the fashion industry sets the pace – so it’s only natural that many fashion retailers are at the forefront of IOT innovation. read more

An IOT strategy for grocery retailers

IOT adoption is fast becoming the norm in every area of business. Offering increasingly intelligent and efficient ways to sell, communicate and organise, the IOT-enabled dialogue between a... read more