Store engagement – Millennials and Generation Z
There’s a reason every retail event or conference these days talks about Millennials and Gen Z – and that is because their shopping patterns are so different to generations before.
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Rethinking the Store: digital initiatives debated at Conference
Tech retail experts and leaders across retail gathered at last week’s Rethink! Internet of Retail Minds 2017 in Hamburg to share insights and experiences on the Retail Internet of Things and...
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Why digital and physical have the perfect in-store chemistry
The perfect store in today’s retail world generates memorable customer experiences (CX) and brand loyalty through a mixture of physical beauty and digital engagement.
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Research: Over 45s let down by in-store experience
News release 13 September 2017 – London, UK – Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied...
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Global IOT market grows – can you afford to get left behind?
Across the world, investment in Internet of Things (IOT) technology will increase by more than 16% annually during the next 10 years – topping out at more than $60 billion. But what does this...
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Rethink! How to tackle the retail IOT opportunity.
As online and mobile commerce grows, the clamour is growing – not least from consumers – for physical stores to differentiate their offering by giving their customers a richer, more joined-up...
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Localising and targeting marketing for the retail store
We operate in a world where ‘generic’ just won’t suffice. Consumers expect retailers to understand who they are, where they are, and what they want, in order to deliver encounters that are...
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Getting more: the value of IoT and in-store analytics
We all know that data is a big deal in retail. And over the past five years, the volume and sophistication of technology available to collect and use customer information has significantly...
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Dynamic strategies for shelf-edge pricing in grocery retail
Consistency is one of multichannel retail’s greatest challenges; offering customers the same value and experience at every point. And one area where inconsistency can prove particularly...
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How is IOT reshaping the automotive showroom experience?
We have entered the age of the connected car, and driverless vehicles are just around the corner. But the automotive technology revolution is not just taking place within vehicles; showrooms are...
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IOT in restaurants – Enriching the customer experience
Like many other bricks-and-mortar destinations facing online competition, restaurants are under mounting pressure to deliver much more than a nice meal.
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An IOT strategy for fashion retailers
When it comes to pushing boundaries on interaction and experience, the fashion industry sets the pace – so it’s only natural that many fashion retailers are at the forefront of IOT innovation.
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An IOT strategy for grocery retailers
IOT adoption is fast becoming the norm in every area of business. Offering increasingly intelligent and efficient ways to sell, communicate and organise, the IOT-enabled dialogue between a...
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5 reasons to visit RBTE 2017
The Retail Business Technology Expo (RBTE) returns to London’s Olympia from 8-9th May, and free tickets are now available. Set to attract more than 15,000 senior retailers, brands and hospitality...
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IoT: who’s setting the pace? A cross-sector analysis
The Internet of Things (IOT) is now a reality across every business sector, as savvy operators discover increasingly innovative and efficient ways to organise, communicate and sell via networked...
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Generation Z is about to disrupt the store experience
As digital natives come of age and their spending power grows, retailers need to develop their proposition for a tech-first audience – and nowhere is that more apparent than the store.
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4 interesting technology innovations from Q1 2017
Retail technology is an exciting and fast-moving sector, with new concepts and capabilities emerging all the time. Even in the first three months of 2017, we’ve seen some interesting innovations...
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4 reasons to visit EuroShop 2017
The world's number 1 retail trade fair is fast approaching: EuroShop will take place in Düsseldorf, Germany on 5-9 March 2017.
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Visit Euroshop 2017 as a guest of Grassfish
We will be exhibiting on the Umdasch Stand in Hall 12 D53, showcasing our latest intelligent connected store technology for retailers who wish to create personalized, interactive stores where...
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Training and support for seasonal staff
Many retailers face the same problem year in, year out: a lack of trained staff to cover the holiday shopping madness. Hiring additional seasonal staff is the common solution to the manpower part...
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