The DOOH Innovation for SPAR Switzerland

The smart digital signage software by GRASSFISH was commissioned by SPAR Switzerland to display current advertising and content in various supermarket branches.

SPAR Switzerland's target regarding digital signage, was to significantly increase sales in all locations and display targeted advertising, while at the same time utilizing a customer analysis solution.

Like all retailers, SPAR needed a deeply integrated, scalable and stable solution, while keeping operating costs low.

To combine the proven digital signage solution of GRASSFISH with programmatic sales functions from ADVERTIMA and Adtrack is an revolution in the DOOH market.

For the first time, retail companies like SPAR can use the same tools as Google or Facebook to display customer-relevant advertising for DOOH media.

The whole story about the SPAR solution you find here. 

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