Special customers requirements

The smart digital signage software by GRASSFISH was commissioned by SPAR Switzerland to display current advertising and content in various supermarket branches.

SPAR Switzerland's target regarding digital signage, was to significantly increase sales in all locations and display targeted advertising, while at the same time utilizing a customer analysis solution.

Like all retailers, SPAR needed a deeply integrated, scalable and stable solution, while keeping operating costs low.

The smart solution from GRASSFISH

In order to keep the operation costs as low as possible, GRASSFISH has developed a solution to automatically generate digital signage content.

The advantages that the GRASSFISH solution offers to SPAR are manifold:

- Daily planning and maintenance of playlists is made easier by smart tools.

- Drag & Drop functions allow you to quickly create spots and combine them with static content.

- The advertising content is played back for specific target groups and can be structured according to different brands. Third-party advertising can also be distributed automatically.

Use Case: Spar Schweiz

Special customers requirements

The marketing challenge

The smart solution from GRASSFISH