Exceptional customer service
Successful sales operations depend on well-informed and motivated sales associates, who are equipped to deliver excellent customer service - a challenge in the modern retail world. Our smart store solution actively supports staff by providing tools and features for training and product knowledge.
Sales personnel are also increasingly relying on tablets and smart watches to engage with customers in a more personalised way: for example, these devices can:
- Notify staff when a customer needs assistance.
- Inform staff on the shop situation (queues, security problems, machine status, …).
- Enable them to control the audio-visual shopping environment.
- Provide tablets for getting product information and using large displays as a second screen for improved sales processes
- Be used to trigger the display of relevant product information and promotional content.
Benefits of an enhanced staff support system
One of the key benefits of the smart store is the way in which it enables sales staff to interact easily with shoppers, for example, by triggering content appropriate to individual shoppers or types of shopper, or by selecting content suitable for the local conditions, for example, the time of day or weather.
Using advanced staff alert and information systems is the modern way to enhance customer service and reduce abandoned sales.