The Digital Xperience Platform

Retail challenges – Your path to success

All aspects of our lives are being changed by disruptive, innovative technologies, oftentimes dissolving existing structures. The retail environment is no exception. Today’s consumers are demanding new, connected experiences and an improved shopping experience. As they make multiple interactions across different channels- online, mobile and in the shop, they also want more – from your brand, your products, your branches and your processes.

It’s time for retailers to stop talking about the integration of digital technology and stationary retail and actually start bringing responsive, next generation bricks-and-mortar customer engagement into your stores.

For Grassfish the customer is the center of attention and this is the reason why our concepts are based on this philosophy. It is an artform to place the customer on center stage at the point of sale.

This is where we come into action.

© Flughafen Wien

Grassfish turns every store into an innovative flagship experience

Our Smart Store technology unites the online world with physical retail and creates an intelligent and customer-oriented environment. Retailers can now gain real-time insights into customer behaviour by connecting all digital touchpoints in a store with online and offline customer data. This data allows our Smart Store technology to directly shape the store environment according to the customer’s desires.   

We thus create the foundation for a successful interaction with the customer, considerably optimising and facilitating the sales staff ‘s work and communication. The collected data are utilised in real time for the digital communication in the store as well as for the resulting customer journey. The data are also used for compelling analyses on business intelligence platforms. The linkage of sensor data with usage data from interactive applications paints a comprehensive picture of branch performance. 

Your advantages at a glance


  • Enjoy the benefits of dynamic content to employ promotions more precisely than ever before and meet the customer at eye level with relevant information
  • Dynamic shop design – Create a unique in-store experience with visual effects, sound effects, light and scent effects
  • Use real time data for your stores. Grassfish provides you with a data collection platform for analytics and business intelligence

Grassfish's Digital Xperience Platform

Grassfish‘s Digital Xperience platform is the heart of the ‘IoT’ environment (Internet of things) on your customer touchpoints.   

The modern store described in the previous section comprises numerous systems and devices, each one specialized on a specific task. Grassfish’s Xperience Platform connects and manages devices, sensors and applications in your smart store and ensures simple and easy handling. 

Grassfish's Xperience platform connects numerous technologies, including:  

  • Digital Signage screens and video walls
  • Interactive systems, virtual shelves and vending machines
  • Background music
  • Lighting systems
  • Cash registers and scales
  • Mobile staff devices
  • Interaction and analytics sensors
  • Customer devices

Introducing the Digital Xperience Platform:

Grassfish's open platform is known for its ease of use and flexibility and includes cutting edge smart store management systems which ensure that your solution is updated and evaluated on a regular basis. Our management modules are entirely web-based, featuring state-of-the-art technology and simple to use ‘drag and drop’ functionality.  The Grassfish platform is based on in-depth knowledge and experience of the retail industry and delivers solutions that match even the most exacting business requirements. Grassfish smart store solutions are also fully scalable, and many large brands have chosen the Grassfish platform to power their expanding global branch networks.


Always up and running — The Xperience Platform provides a comprehensive overview of all digital in-store devices. Sensors, digital signage players and screens, tablets, smart watches and other connected devices are listed with their operational status so you can make sure that the whole IoT network is working correctly at a glance. Errors are corrected automatically: if this is not possible, the platform automatically sends notifications to technical staff.

Combining all information — The Xperience Hub is the central point for collecting data from all devices in your store, including from people counters, audience sensors, WiFi trackers, digital signage screen playbacks, interactive application usage, tablets, processes and much more. All data is sent to the Xperience Platform, generating reports and dashboards. The platform also provides interfaces to your business analytics system or data warehouse – combining all information from each store with your corporate data landscape.

Unrivalled flexibility — Setting up new customer experience rules or adapting how devices collaborate is straightforward. All rules are managed through the Xperience web platform with no need to do anything on-site. Drag & drop allows you to configure how your solutions work – for all stores, for a group of stores down to a single store, for different days, dates and times of the day. The platform provides everything needed to set up an adaptive store environment. 

High scalability The Xperience Platform has a technical core that enables tens of thousands of devices to operate in a single network. Even more important, its functionality is built to scale. With the help of an integrated abstraction layer, Xperience apps and rules can be set up easily and used across all stores – regardless of store size and layout.


Key benefits


  • Web-based, easy-to-use management platform
  • Comprehensive overview and monitoring of the IoT network
  • Flexible definition of customer journey and smart store rules
  • High scalability
  • Integrated data collection, dashboard and reporting
  • Interface to business analytics, ERP and CRM systems

Ready for a customised customer experience?

Find out how Grassfish can support you with a custom solution and request your DEMO today: