The Generation Game

A demographic snapshot of what digital consumers want from the store

Grassfish Market Report 2017.

Connected commerce has reaffirmed the store’s role at the heart of the consumer experience. It is the only place that can deliver human interactions, physical touchpoints and digital capability.

From Baby Boomers and Millennials to Generation Z, retailers need to understand the attitudes and behaviours of their customer base, in order to put the right connectivity roadmap in place.

Download our Market Report to discover the easy way to innovate around your customers.