A connected store brings the best of online into physical retail, building intelligent, responsive environments that increase customer engagement and value. By connecting all store and customer touchpoints, retailers can provide real-time insights to influence the shopper journey.
The Grassfish Xperience Hub and Xperience Platform deliver your in-store ‘Internet of Things’ environment. Enabling you to digitally engage and interact with customers, measure and adapt to their behaviour, and support your store associates.
Dynamic content delivery – targeted promotions and relevant information
Personalised customer service – added value, opportunity to upsell
Enhanced store environment – visual, sound, light and smell
Real-time actionable store data - single data collection platform for analytics and business intelligence
Staff support – notifications, customer insight and store control to enhance staff performance
Modern retail environments have numerous silos, each running a separate function. The Grassfish platform connects and manages the devices, sensors and apps within your ‘smart store’. Data is continuously collected from all connected devices and sensors, and used to trigger targeted in-store communications and staff alerts, as well providing real-time actionable analytics for the store.
Our web-based management tool integrates the information from all connected points, improving the customer journey, combining online and offline and providing powerful customer intelligence for your store associates to act on. To find out more, request a tailored demo today.